ice cream makers

Ice-Fili, one of Moscows biggest ice cream makers, produced 16 800 tonnes of ice cream in 2001, which was 10.7% more than the 15 200t it turned out in 2000.

In the first eleven months of 2001, production grew 10.4% year-on-year from 14 600t to 16 200t, Irina Kladii, the business manager, told Interfax.

Kladii put the growth down to the right marketing policy.

In 2000, we sold ice cream for other manufacturers besides our own, but last year we concentrated on our products, she said.

Sales eased off in the winter, but demand picked up in the run-up to New Year.

Ice-Fili has a range of 90 ice creams, which it sells in 80 Russian cities, Uzbekistan, Azerbaijan, the Czech Republic and Israel.

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